Pidilite’s Roff groups up with Professional Kabaddi League 2024

Roff, the tile adhesive model from Pidilite Industries, broadcasts that it has renewed its partnership with the Professional Kabaddi League (PKL) for its eleventh season.

Commenting on the partnership, Manish Dubey, chief advertising officer, Pidilite Industries, stated, “We’re excited to increase our affiliation with the Professional Kabaddi League (PKL) for one more thrilling season. Kabaddi is one in all India’s most liked and indigenous sports activities. PKL gives an ideal platform to spotlight the core promise of Roff—superior grip and lasting energy. Simply because the gamers show a robust grip by way of highly effective tackles, Roff embodies the identical attributes with its unmatched bonding energy, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that mirrors our values of energy, resilience, and technique, we proceed to underscore Roff’s management in providing superior and dependable options for each tile fixing want.”

Roff will maximise its visibility all through the match, with key branding built-in at pivotal moments of the sport. This season additionally brings enhanced graphic integration to additional deepen the model’s impression. Roff’s communication will probably be prominently displayed throughout probably the most thrilling moments of the sport like Tremendous Sort out, to bolster its proposition of crocodile like grip.


Written with the View : afaqs