On Kids’s Day, Motilal Oswal Asset Administration Firm (AMC) launched a brand new movie encouraging mother and father to know the significance of SIPs for his or her kids’s future. Within the video, the story follows a middle-aged father confidently answering his daughter’s questions on academic full-forms equivalent to MBBS, LLB, and so on:. However when the mom asks him in regards to the projected charges for these programs, he’s left speechless—a relatable state of affairs for a lot of mother and father right now. This second serves as a wake-up name, highlighting the importance of SIP’s as a method to financially plan for academic aspirations.
Sandeep Walunj, group chief advertising officer at Motilal Oswal Monetary Providers, shared, “Dad and mom typically go away no stone unturned to fulfil the smallest wants & desires of kids. However when it involves essentially the most important funding for his or her future – the upper schooling prices, they’re typically discovered unprepared. By this relatable movie, we’re reminding mother and father that the price of schooling is rising, SIP is one efficient option to be ready and the sooner they begin, the much less would be the quantity!”
Shailendra Tiwari, director at De Works Communications, shared, “Engaged on this marketing campaign was a rewarding expertise. We needed to seize the real, relatable second the place mother and father understand the rising prices of schooling, all whereas staying true to the essence of household and planning for the future. The story unfolds naturally, permitting audiences to attach with the characters and perceive the significance of economic planning by SIPs for his or her kids’s future. We’re proud to have been part of Motilal Oswal AMC’s imaginative and prescient to make monetary literacy accessible and memorable.”
Written with the View : afaqs