John Jacobs’ new marketing campaign with Ali Fazal focuses on identification and insurrection

John Jacobs launched their new marketing campaign, Break The Body that includes Bollywood actor Ali Fazal, this marketing campaign focuses on identification, insurrection, and difficult societal expectations.

‘Break The Body’ goes past conventional trend promoting. The narrative centres on Kaos, a graffiti artist by night time and an abnormal face within the crowd by day. His glasses aren’t only a fashion selection; they symbolize his duality, serving to him seamlessly shift between his totally different personas. 

This marketing campaign showcases John Jacobs’ perception that eyewear serves as a type of self-expression. Every body is designed to mirror the wearer’s various character and individuality.

Ali Fazal, who brings his signature offbeat allure to the marketing campaign, was fast to align with its tonality, mentioned, “What I really like about ‘Break The Body’ is the way it celebrates insurrection—not the loud, in-your-face variety, however the quiet insurrection of simply being your self in a world that desires you to adapt. It is cool to be a part of one thing that’s all about being genuine and never following the rulebook.”

The gathering options daring shapes, vibrant colours, and distinctive craftsmanship. Every body is designed to assist wearers specific their various personalities, whether or not they’re artists, travellers, or disruptors. John Jacobs frames goal to empower people to view the world from a unique perspective.

Apeksha Gupta, CEO of John Jacobs, describes the marketing campaign’s core message, “Break The Body is about identification, about breaking away from the stereotypes that society imposes on us. We need to have a good time people who aren’t afraid to embrace all points of their character, even when it breaks conference. Ali was the right selection for this marketing campaign as a result of he embodies that quiet defiance. He’s by no means afraid to problem norms, each in his craft and in life. That’s precisely the spirit of John Jacobs.”


Written with the View : afaqs