Jasleen Royal and Alaya F be part of SUGAR’s ‘Get Prepared With SUGAR’ marketing campaign

SUGAR Cosmetics, an omnichannel magnificence model, launches #GRWS – Get Prepared With SUGAR, a digital marketing campaign bringing famend celebrities from numerous profession selections, ages, and sexual orientations collectively reminiscent of Bollywood actor Alaya F, Bollywood singer and music composer Jasleen Royal, actor and singer Sushant Divgikar a.ok.a. Rani Ko-HE-Nur and Indian cricketer Shreyanka Patil. 

The marketing campaign performs alongside the narrative of “Duniya ke liye prepared hone se pehle, khud ke liye prepared hona zaroori hai !” with the target of ‘valuing your self first’ to foster and domesticate a wholesome steadiness between giving your greatest to others and nourishing your wants.

The marketing campaign was launched with a digital video that includes the 4 celebs which captures their essential last-minute psychological preparations adopted by the rituals earlier than they take over the principle stage. Showcasing that femininity and management can coexist, every celeb earlier than dealing with the world is seen reinforcing confidence by means of their rituals involving their favourite SUGAR make-up merchandise that not solely improve their exterior look but in addition strengthen their internal power as they tackle their respective roles.

Within the span of the following three months, the model will launch particular person variations of every celeb showcasing their last-minute rituals earlier than hitting the large stage. Moreover, the upcoming movies may also introduce the brand new product choices. #GRWS will probably be digitally amplified throughout all channels together with Instagram, YouTube, and Fb together with on-ground retail touchpoints.

Commenting on the launch of the marketing campaign, Vineeta Singh, co-founder, and CEO, of SUGAR Cosmetics, “I’m impressed to face subsequent to a few of India’s self-made personalities like Sushant, Jasleen, Alaya, and Shreyanka within the #GetReadyWithSUGAR marketing campaign. SUGAR Cosmetics is the selection of the daring and the unstoppable particular person.  This marketing campaign acknowledges that it’s important to domesticate self-worth to construct with compassion, and resilience, encourage, break boundaries, and produce optimistic change. And make-up merely enhances one’s confidence on this journey whereas permitting them to precise individuality of their skilled and private area!”

Commenting on this marketing campaign, Sushant Divgikar a.ok.a. Rani-Ko-HE-Nur stated, “SUGAR Cosmetics’s #GetReadyWithSUGAR marketing campaign embodies the spirit of inclusivity and empowerment that resonates with me. It serves as a reminder that the journey of preparation is simply as vital because the second of recognition itself. And through the preparation at all times categorical gratitude in the direction of individuals who stand by you. So, get able to scream, construct, entertain, win, and encourage with all of us!”

Bollywood singer and music composer Jasleen Royal acknowledged, “The #GetReadyWithSUGAR marketing campaign is an inspiring name for each lady to pause, put together, and embrace her energy earlier than getting into the highlight. I consider within the thought of celebrating the preparation earlier than the showdown and that’s what excites me about this marketing campaign.”

Famend Indian cricketer Shreyanka Patil talked about, “I’m extraordinarily excited to be part of #GetReadyWithSUGAR marketing campaign, an impactful and provoking initiative by SUGAR Cosmetics that celebrates the hustle behind each profitable story. There isn’t a boundary hit with out rigorous apply.”

Bollywood actor Alaya F expressed pleasure and stated, “Being part of the #GetReadyWithSUGAR marketing campaign feels so fulfilling! The marketing campaign superbly captures a few of the rituals I do earlier than dealing with the digital camera! As an illustration, I prefer to meditate and calm myself earlier than an vital shoot. I really feel lots of gratitude to be in the identical area as different girls who’ve embraced the power that’s present in taking time for themselves.”
Kaushik Mukherjee, Co-founder and COO, SUGAR Cosmetics “It is heartwarming to have India’s inspiring icons from numerous walks of life to come back collectively for #GetReadyWithSUGAR to voice how valuing your self first is a should earlier than shining brilliant for the world.  With this exceptional collaboration and narrative, we purpose to gas confidence in future generations to embrace the second and seize each alternative to be the very best model of themselves – with SUGAR.”


Written with the View : afaqs