WPP’s firm Hogarth, has introduced the appointment of Madhurika Banerjee and Ishita Hora to its senior management crew.
Madhurika Banerjee joins Hogarth as vp, North. With over 15 years of expertise, Madhurika has constructed high-performing groups and delivered award-winning campaigns throughout industries similar to FMCG, client durables, auto, BFSI, actual property, and media and leisure. In her earlier function as vp, model options at Schbang, she performed a key function in establishing the Delhi operations and collaborated with notable shoppers like Tata Drinks and JnJ Pharma.
Madhurika Banerjee, vp, North Hogarth, mentioned, “I’m excited to take up this function to discover new avenues and create transformative experiences for our manufacturers. Hogarth is on a robust development trajectory, and I sit up for creating sturdy manufacturers and reworking their content material expertise journey.”
Ishita Hora joins as vp, West. With 13 years of experience in built-in advertising and marketing, account administration, and client analysis. Ishita excels at constructing sturdy consumer relationships, which has been instrumental in driving enterprise development and reaching award-winning outcomes. She has labored with main manufacturers similar to Coca-Cola, Caratlane, and Haier. Previous to becoming a member of Hogarth, Ishita was beforehand Consumer Servicing Director at Ogilvy, the place she efficiently led key consumer engagements and strategic initiatives.
Ishita Hora, vp, West Hogarth, mentioned, “Hogarth is a spot the place creativity, innovation, and manufacturing come collectively seamlessly, and I’m excited to dive in and profit from it. I’m wanting ahead to work with an extremely gifted and pushed crew that pushes boundaries like second nature. Trying ahead to this subsequent part of development and all of the thrilling issues forward.”
Talking on the announcement, Karthik Nagarajan, CEO, Hogarth India, mentioned, “Our dedication to shoppers is to ship one of the best content material expertise for his or her audiences in a medium-agnostic method. The world of content material and manufacturing at present is extra dynamic than another a part of the advertising and marketing engine, and so consumer leaders additionally should be change managers. Madhurika and Ishita are distinctive, dynamic leaders who can lead change at our in addition to our shoppers’ finish.”
Madhurika might be primarily based out of Gurgaon and Ishita out of Mumbai.
Written with the View : afaqs