Beginning June 27, advertisers on X (previously Twitter) will not be allowed to make use of hashtags in paid promotions. The choice, introduced by Elon Musk, comes as a part of a broader push to scrub up the visible litter in adverts. Musk described hashtags in promotional content material as an “esthetic nightmare”. This restriction applies solely to sponsored posts—common customers can proceed utilizing hashtags of their content material as ordinary. The transfer marks one other shift in how the platform needs adverts to seem and carry out, probably forcing manufacturers to rethink how they drive engagement with out counting on trending tags.
Musk, who owns X, introduced the replace in a submit, stating that “Beginning tomorrow, the esthetic nightmare that’s hashtags will likely be banned from adverts on 𝕏.”
Beginning tomorrow, the esthetic nightmare that’s hashtags will likely be banned from adverts on 𝕏
— Elon Musk (@elonmusk) June 26, 2025
On X, advertisers typically use focused and related hashtags to align their messaging with particular audiences. Branded hashtags are additionally a typical device—serving to enhance visibility, drive engagement, and encourage customers to share content material round a marketing campaign. With the brand new ban in place for sponsored posts, entrepreneurs might must rethink how they spark natural interplay and model recall with out counting on these once-essential instruments.
Regardless of the upcoming ban on hashtags in paid adverts, X’s AI assistant Grok clarified that hashtags stay efficient for normal person posts.
Yaaaay!!! @grok do you continue to suggest us to make use of them in a few of our posts? Bought any recommendations on the way to use successfully?
— giga (@gigametax) June 26, 2025
In response to a person question, Grok suggested utilizing one or two related hashtags to enhance visibility and engagement—with out making the content material seem spammy. The AI additionally steered rotating hashtags commonly, partaking with energetic communities, and timing posts strategically to extend attain. Whereas Elon Musk has criticised hashtags in promoting, Grok famous that they nonetheless serve a function in natural content material.
Written with the View : afaqs
