Hashtag Orange has received the 360 diploma inventive mandate for The Krazy Kebab Co. (KKC), a brand new model a part of Sky Gate Hospitality – the dad or mum firm of Biryani by Kilo and Goila’s Butter Hen.
As a part of the mandate Hashtag Orange has created the entire model id, tagline, packaging, and inventive communication throughout print, digital and out of doors. Their new tagline “Wayyy Too Krazzzyy” has been launched on-line by a sequence of advert movies, influencer exercise and social media communication.
Gaurang Menon, regional and inventive head (West), says “You don’t come throughout such manufacturers too usually the place the mandate is ‘go loopy.’ The Krazy Kabab Co. Staff had been clear from the outset about what they wished. It’s been a delight engaged on this model and creating disruptive campaigns which might be fairly totally different from what you’d usually see on this class. The menu is scrumptious, and we wished that to mirror in our communication however in fact, with its personal loopy twist. Now we have numerous thrilling issues arising for the model so keep tuned.”
Constructing on the keenness, Mukesh Vij, founder, Hashtag Orange, mentioned “We’re excited to embark on this journey with the Krazy Kebab Firm and showcase the daring flavours that outline KKC. This marketing campaign not solely displays our dedication to creativity and high quality, nevertheless it additionally exhibits our deep understanding of the target market. By making a stable advertising technique that caters to all age teams, particularly youthful audiences, our intention is to showcase the varied vary of meals that KKC has to supply.”
Vishal Jindal, co-founder, Krazy Kebab Firm, added “As co-founder of Krazy Kebab Firm, I’m thrilled to introduce a model that brings collectively the daring, crispy flavours of our signature hen and the wealthy custom of Indian kebabs. We’re on a mission to redefine quick meals with a menu that delivers deliciously crafted, high-quality kebabs and crispy hen for all to get pleasure from. Our launch marks the start of a flavorful journey, and I’m excited to share this expertise with you. We will’t wait to carry the style of our uniquely curated choices to meals lovers in every single place!”
Written with the View : afaqs