Haisha Paints, a part of Pidilite Industries, has launched the ‘Mil Kar Karein Kamaal’ marketing campaign in Tamil Nadu. Conceptualised by Sideways, the marketing campaign highlights the collaborative strategy of portray. The model additionally launched the Tamil Nadu Color ebook, impressed by native traditions.
The marketing campaign includes a musical rating by Ilaiyaraaja, directed by Akshay Sundher, and stars Tamil actors Kalaiyarasan Harikrishnan, Santha Sheela S, and R. Sunder Rajan.
Speaking concerning the marketing campaign, Abhijit Avasthi, co-founder, Sideways “Creativity is a crew sport – that is the inspiration on which we’re constructing the Haisha model. As a part of the Pidilite household– residence to Fevicol, a model recognized for constructing bonds, Haisha’s ethos of ‘Bonds that Create Magnificence’, is a pure extension of this legacy. This movie captures the Tamil ethos and prevalent relationship dynamics authentically. We consider it will assist endear the model to the folks”
Written with the View : afaqs