FCB Kinnect has introduced the appointment of Upasana Naithani as Senior Vice President (West). This appointment highlights the company’s dedication to broaden the enlargement technique for the West market.
Upasana strikes from Wunderman Thompson, the place she was vp and CSD.
In her new function as SVP (West), she is going to draw on her expertise to scale the company’s Mumbai consumer base, discover new markets, and drive strategic initiatives. She will even lead her groups in fostering collaboration with the brand new artistic management, enhancing FCB Kinnect’s place as a creatively-led built-in company.
Upasana has beforehand been related to famend manufacturers comparable to Spotify, Flipkart, Hershey’s, Kotak Mahindra, ICICI Financial institution, Colgate Palmolive, Ultratech Cement, Truecaller, iQOO, Paytm, NPCI, JSW Model, Unilever, Elle, Ponds, and Sunsilk, amongst others.
With over 15 years of expertise, Upasana has additionally labored with corporations like Dentsu Webchutney, Reliance Retail, Infectious Promoting, VML, BC Webwise and Flying Cursor Interactive, amongst others.
Rohan Mehta, CEO, FCB Kinnect & FCB/SIX India, stated, “Upasana’s in depth expertise with main manufacturers throughout varied classes will likely be instrumental in serving to us increase our presence in our largest market, by gaining a deeper understanding of consumer wants. I’m assured that she will likely be essential in strengthening relationships with each new and present purchasers, offering them with artistic options to their enterprise challenges.”
Upasana Naithani, senior vp (West), FCB Kinnect, added, “Rohan and Chandni’s imaginative and prescient and management has established a stable basis for fulfillment. In a panorama the place many giant companies grapple with balancing conventional and trendy practices, Kinnect’s strategy is remarkably refreshing. Their dedication to steady studying and constructive embrace of change is what really excites me about becoming a member of the Kinnect household.”
Written with the View : afaqs