Everlite by Senco introduced that actress Sauraseni Maitra grew to become the face of its newest marketing campaign, ‘Glow Karo, Develop Karo,’ selling the model’s narrative. Sauraseni performed Dhani Gyaani, a educated and sassy character who helps each ladies and men make knowledgeable funding choices, notably in gold.
“Dhani Gyaani” represents financially empowered girl – a lady who not solely is aware of the right way to safe her personal future but in addition shares her knowledge to assist others do the identical. By way of this piece of content material, the marketing campaign simplifies the idea of shopping for gold.
Sauraseni, as Dhani, engages viewers by highlighting her glow and questioning their hesitation to develop. This character embodies the arrogance trendy ladies search in finance. The marketing campaign emphasises gold as a precious asset and encourages ladies to safe their monetary futures. Dhani reminds us that each girl has the correct to succeed, stating, “Develop karoge, tab hello toh glow karoge!”
Joita Sen, director at Senco Gold & Diamonds expressed her pleasure for the marketing campaign, including, “At Everlite by Senco, we imagine that true empowerment comes when ladies take management of each their type and their monetary future. This Dhanteras, we’re encouraging ladies to take a position well, develop confidently, and shine brightly—as a result of glowing begins with rising.”
In line with Arnab Samanta, director of content material and technique at Digitale, “The Glow Karo, Develop Karo marketing campaign revolves round Dhani Gyaani, a contemporary girl with a transparent imaginative and prescient to extend your type assertion by making smart monetary choices. By selling Digital Gold as a sensible funding, Dhani Gyaani encourages ladies to prioritise their monetary independence and embrace daring choices.”
Written with the View : afaqs