Emami renames males’s cream to ‘Sensible and Good-looking’ with Kartik Aaryan as new face

Emami has rebranded its males’s model ‘Truthful And Good-looking’ to ‘Sensible And Good-looking’, with Bollywood actor Kartik Aaryan as its new model ambassador. This rebranding focuses on the evolving wants of younger males who prioritise pores and skin well being and wellness.The brand new positioning assertion, “Har Roz Good-looking Code,” can be accompanied by packaging that includes the message, “Truthful And Good-looking is now Sensible And Good-looking,” to keep up familiarity. Kartik Aaryan has been appointed because the new face of Sensible And Good-looking.

“We see an amazing alternative to deal with a broader spectrum of grooming wants for right now’s dynamic younger males. The rebranding from Truthful And Good-looking to Sensible And Good-looking is a strategic determination pushed by shopper insights that spotlight a shift in direction of individuality, variety, and confidence specializing in pure pores and skin well being amongst right now’s younger males.  Shoppers are more and more open to a number of new-age product codecs and options that may assist obtain and preserve greatest variations of their very own pores and skin. With thrilling new product launches on the horizon and Kartik Aaryan as the brand new face of the model, we’re assured that this refreshed identification as Sensible And Good-looking as a complete grooming answer will additional solidify our management within the evolving male grooming market,” stated, Mohan Goenka, vice chairman and wholetime director, Emami.

Kartik Aaryan expressed his enthusiasm for the partnership: “I’m actually excited to affix the Emami household because the face of Sensible And Good-looking. Grooming right now goes past appearances—it is about confidence, individuality, and self-expression. The model’s imaginative and prescient of holistic grooming resonates deeply with me, providing trendy males efficient and inclusive options that empower them to be their greatest selves. I’m wanting ahead to being a part of this thrilling journey.”

 

The rebranding marketing campaign, starring Kartik Aaryan will embrace tv, digital, and social media activations.


Written with the View : afaqs