Dainik Bhaskar Group, an Indian newspaper group, has launched a brand new marketing campaign as a part of their annual Sarthak Deepawali initiative. The marketing campaign aligns with the competition’s spirit of kindness, urging readers to increase their festive goodwill to these in want.
The #SochBadlo #ListBadlo marketing campaign goals to boost consciousness about bringing festive pleasure to these typically left off present lists. It makes use of the symbolism of a “listing” to convey this message, just like final yr’s theme. The marketing campaign contains movie and print advertisements created by One Promoting & Communication Providers Restricted, with the movie produced by Rubber Horn Studios. Its aim is to encourage a change in mindset throughout the festive season.
Speaking extra concerning the marketing campaign, Girish Agarwal, director, Dainik Bhaskar Group stated “Sarthak Deepawali is a deeply significant initiative that unites the spirit of giving with the enjoyment of Deepawali. This yr, we felt it was important to broaden the marketing campaign by embracing these typically ignored by society. Our aim was to raise the message by highlighting the significance of fulfilling the desires of people who’re continuously not noted of privileged present lists.”
Pawan Pandey, head of brand name and product advertising, Dainik Bhaskar Group stated “Sarthak Deepawali is considered one of our flagship CSR initiatives, encouraging folks to unfold pleasure among the many much less privileged. By way of our marketing campaign #SochBadlo #ListBadlo we purpose to encourage folks to incorporate those that is probably not on anybody’s listing this Diwali. Collectively, let’s encourage our pals and households to brighten the lives of those that want it most.”
Vibhuti Bhatt, Director of One Promoting and Communication Providers Restricted stated, “Working with the Dainik Bhaskar crew, we constructed an impactful marketing campaign rooted in deep human insights round Deepawali. Our shared imaginative and prescient authentically conveyed the competition’s connections, delivering a heartfelt message. By way of #SochBadlo #ListBadlo, we purpose to unfold pleasure to these whose needs typically go unheard.”
Written with the View : afaqs