Dabur registers 4.2% spike in advert spends YoY for Q2 FY25

Dabur India Ltd has introduced its consolidated monetary outcomes for the quarter ended 30 September, revealing a notable improve in promoting and promotional (A&P) spends. The FMCG main allotted Rs 225.6 crore in the direction of promoting in Q2 FY25, marking a 4.2% year-on-year (YoY) improve from ₹216.5 crore within the corresponding quarter final 12 months. Nevertheless, this represents a 4% decline quarter-on-quarter (QoQ) from the Rs 234.9 crore spent in Q1 FY25.

For Q2 FY25, Dabur’s income from operations reached Rs 3,028 crore, a slight dip from the Rs 3,204 crore recorded in the identical quarter of the earlier fiscal 12 months, indicating a 5.5% decline YoY. The corporate’s web revenue stood at Rs 417.5 crore for the quarter, a determine that Dabur expects to construct upon within the coming months by way of centered model and advertising and marketing investments.

The FMCG-major’s EBITDA was down by 9.4% in comparison with the identical quarter final 12 months, clocking Rs 704.1 crore.


Written with the View : afaqs