Colgate India’s Q2 advert spends up 17.9% YoY to Rs 242.7 crore

Colgate-Palmolive (India) introduced its monetary outcomes for the second quarter of the fiscal yr 2024-25. 

The corporate reported a 21.9% quarter-on-quarter enhance in promoting and gross sales promotion bills for the quarter ending September 2024, rising to Rs 242.7 crore from Rs 199.1 crore within the earlier quarter. On a year-on-year foundation, the bills elevated by 17.9%, up from Rs 206.0 crore in the identical interval final yr.

Colgate reported 10.0% year-on-year topline progress for the quarter ended September 30, 2024 with home revenues rising by 10.5%. Web Gross sales elevated to Rs 1,609.2 crore from Rs 1,462.4 crore with all elements of portfolio reporting sturdy constant progress momentum.

The corporate reported web revenue after tax of Rs 395.1 crore in Q2 FY25 as in comparison with Rs. 340.1 crore in Q2 FY24, a progress of 16.2%. This consists of one-off credit score associated to curiosity on earnings tax refunds obtained in the course of the quarter. Promoting spend elevated by 17.8% within the present quarter as in comparison with the identical interval final yr with elevated help behind each model and class improvement actions. On the similar time, the corporate elevated the funding behind delivering perceivably superior merchandise to shoppers. 

Prabha Narasimhan, mangetting older director and CEO of Colgate-Palmolive (India), stated,  “We’re happy with the strong, constant topline efficiency in a troublesome working surroundings. This has been led by broad-based progress throughout portfolios. Toothpaste achieved high-single digit quantity progress on the again of our core brands- Colgate Maxfresh and Colgate Robust Enamel. Toothbrush continued to develop at double digits with fast premiumisation. We count on continued tough market circumstances however stay dedicated to leverage our very sturdy P&L which permits us to proceed to take a position behind superior merchandise and promoting whereas we preserve our deal with guaranteeing higher oral well being for everybody in India.” 

She added, “This was a giant innovation quarter with the launch of Colgate Seen White Purple, a product that makes use of color principle and builds on our rising whitening enterprise. Early response has been glorious. As well as, we aired new communication on our flagship world providing – Colgate Whole. With its patented Twin Zinc and Arginine Expertise, Colgate Whole gives the perfect on a regular basis safety and is the cornerstone of our premiumisation technique. Colgate Robust Enamel noticed new promoting, constructed on the very related perception for immediately of elevated snacking resulting in elevated lack of calcium and Colgate Robust Enamel with its arginine + calcium increase builds again this misplaced calcium.”


Written with the View : afaqs