Etihad Airways is transferring its brand to the ‘front-of-shirt’ place as a part of its partnership with Chennai Tremendous Kings (CSK).
Following their partnership as affiliate sponsor through the 2024 season, the place Etihad Airways had its brand on the again of the group jersey, Etihad has taken its sponsorship to the subsequent degree, selling its model to the entrance and centre of the yellow CSK jersey.
Arik De, chief income and industrial officer, Etihad Airways, stated: “Our sponsorship of the Chennai Tremendous Kings has provided us an unimaginable alternative to interact immediately with the CSK fan base and cricket followers worldwide. We’re proud to have constructed a significant partnership in our first yr with enjoyable activations, proper by means of to branding an plane with the CSK colors and brand, and we’re excited in regards to the season forward. Shifting our brand to the front-of-shirt, deepens our assist to the CSK membership and their followers and our love for India, the place we function 181 flights per week throughout 11 gateways, together with 21 flights per week to Chennai.”
KS Viswanathan, chief govt officer, Chennai Tremendous Kings, stated: “We’re excited to deliver Etihad Airways to the entrance of the Chennai Tremendous Kings jersey. Etihad Airways’ assist has been invaluable in our journey, and we’re excited to take our collaboration to new heights. Etihad’s international presence aligns completely with our ambition to cater to our followers worldwide. The latest Chennai Tremendous Kings branded Etihad plane created an enormous buzz amongst cricket followers worldwide. Collectively, we sit up for delivering extra such distinctive moments for our loyal supporters.”
The 2025 CSK jersey that includes the Etihad brand can be on sale quickly. In 2025, followers of CSK can sit up for continued activations on the bottom at upcoming matches in Chennai, together with signing as much as the Etihad Visitor loyalty programme to win Visitor Miles which could be redeemed for flights. Etihad will even be freely giving the favored ‘whistles with wings’, formed as miniature plane to additional interact followers and rejoice within the spirit of CSK. Partaking content material that includes the CSK gamers will even be broadcast throughout Etihad’s social media channels.
Written with the View : afaqs
