BigBasket launches Diwali marketing campaign with Niti Taylor and Satshya

BigBasket’s Diwali marketing campaign includes a 10-minute supply for festive necessities, together with Tanishq gold and silver cash, Croma electronics, toys from Mattel, Hasbro, Lego, Beyblade, and Tata Cliq attire.

Talking about this, Anand Bhaskaran, advertising and marketing head – bigbasket mentioned, “This Diwali is extraordinarily vital to us. To amplify our attain, we’re partnering with nationwide and regional influencers, who will showcase the benefit and comfort of purchasing with bigbasket for all Diwali wants.”

Diwali Advertising and marketing Marketing campaign has drawn inspiration from ‘Poo bani Parvati’ as an idea: the place influencers are reworking into completely different festive personas to display the flexibility of bigbasket’s choices—whether or not it’s making ready for a household gathering, internet hosting a Diwali celebration, or establishing for a standard puja.

Within the North, influencers Kusha Kapila, Gaurav Kapoor, and Agasthya Shah lead the marketing campaign, whereas RJ Princy Parik and Aatman Desai characterize it within the East. Within the South, Danish Sait, Ayyo Shraddha, and Anu spotlight BigBasket’s product vary for the festive season.


Written with the View : afaqs