Amazon India is reportedly gearing as much as launch its fast commerce service, code-named “Tez,” as early as late December 2024 or early 2025, in response to sources cited by Reuters.
Initially scheduled for launch within the first quarter of 2025, Amazon is now stated to have accelerated its timeline, with a ultimate determination on the launch date anticipated throughout the firm’s December overview assembly. This announcement might coincide with Amazon’s annual Smbhav occasion.
The service will seemingly start with groceries and on a regular basis necessities, adopting a mannequin much like its opponents. Amazon is reportedly establishing darkish shops, managing stock-keeping models (SKUs), and constructing a strong logistics community to help fast deliveries.
The corporate has additionally initiated hiring for the undertaking, describing it in job postings as a “ground-up undertaking in an upcoming and fast-growing e-commerce area.” The ultimate title for the service is but to be introduced.
In preparation for this launch, Amazon has made a number of organisational changes. Samir Kumar, a veteran of the corporate, just lately took over as head of Amazon India following the departure of Manish Tiwary.
Moreover, the corporate plans to relocate its Bengaluru headquarters to a brand new facility close to the airport in January 2025 to scale back operational prices.
Because it prepares to enter the fast commerce sector, Amazon faces important competitors from established gamers corresponding to Blinkit, Zepto, and Swiggy Instamart, which have already carved out substantial market shares within the section.
Written with the View : afaqs