Adidas pronounces a multi-year partnership with the Mercedes-AMG Petronas F1 Group. All through the 2025 season and past, Adidas and the Mercedes-AMG Petronas F1 Group will create a whole vary of attire, footwear and equipment for your entire group and its fanbase.
The specifically designed group package will likely be constructed for the person wants of every member’s position and made accessible to followers as nicely. The partnership may even embrace attire, footwear and equipment created and designed for supporters of the group and its drivers. A number of restricted version drops are additionally deliberate all year long.
Bjørn Gulden, CEO of Adidas stated: “We’re very blissful to be again on the planet of motorsport. Curiosity in motorsport basically and Method 1 particularly has been rising lots. It’s reaching new customers and has an enormous affect on sport and road tradition. We’re extraordinarily proud to introduce the Three Stripes into F1 because the official group companion of the Mercedes-AMG Petronas F1 Group – some of the profitable groups ever. Collectively, we share the fervour for pace, innovation and efficiency. We’ll assist the drivers and the group to push the bounds on the observe. Off the observe we’ll carry a recent perspective to the game by introducing thrilling way of life merchandise and increasing the attain to a brand new technology of followers. We look ahead to supporting Mercedes-AMG Petronas F1 and win collectively.”
Toto Wolff, co-owner, CEO and group principal of the Mercedes-AMG Petronas F1 Group stated: “Our partnership with Adidas is a transparent assertion of intent as we start to write down our subsequent chapter as a group. Adidas is an iconic model, one which shares our dedication not solely to peak efficiency however to model and class too. This announcement subsequently represents a groundbreaking collaboration that may redefine what group and fanwear means in our sport. We’re excited to interrupt this new floor and work with Adidas as we collectively attempt to combat for world championships.”
Richard Sanders, chief business officer of the Mercedes-AMG Petronas F1 Group, added: “Efficiency is on the coronary heart of all the things we do. The core of our relationship with Adidas is rooted in that perception. They’re an iconic model that has achieved record-breaking success in so many different sports activities. To carry them into F1 as a part of our group is subsequently not solely an important honor, but in addition extremely thrilling. We look ahead to working with them on reinventing what teamwear means to chase each millisecond of efficiency on and off the observe. Our shared worth of innovation may even be targeted on bringing a refreshed vitality to our wider fanwear ranges. F1 is driving a cultural wave at current, and we’ll construct on this to supply attire, footwear, and equipment that have interaction our loyal fanbase while partaking new audiences that proceed to find our sport and our group.”
The Adidas x Mercedes-AMG Petronas F1 Group attire vary will likely be unveiled subsequent month.
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