purchase Archives

42% of viewers say cinema adverts affect their buy choice: GroupM

February 19, 2025realitypostLeave a Comment

GroupM, WPP’s media funding group in India, has launched its newest report, “Profiling Cinemagoers”, which explores cinema viewing habits and their influence on client behaviour throughout 5 key metropolitan cities: Bengaluru, Delhi, Pune, Mumbai, and Hyderabad. The research, carried out with a consultant pattern of 1,075 people aged 18-44, affords insights into the shifting position […]

Streaming TV advertisements increase recall and buy affect: Magnite Report

November 14, 2024November 14, 2024realitypostLeave a Comment

Magnite, an unbiased sell-side promoting firm, unveiled its newest analysis examine, “Why Streaming TV Is a Should-Purchase.” The analysis examines the affect of promoting inside premium streaming content material in India, revealing that advertisements on this setting improve advert recall, domesticate better belief, and drive better buy intent. Key findings from Magnite’s examine embrace: Adverts […]