Publicis Groupe acquires Lotame to increase international knowledge and identification graph

Publicis Groupe has introduced that it has entered into an settlement to amass Lotame, the impartial identification answer, in an replace on its AI technique offered by Arthur Sadoun. Lotame is dwelling to a number of end-to-end knowledge marketplaces on the planet, spanning throughout 109 nations. The mixed knowledge and identification property of Lotame and […]

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Publicis Groupe reviews 6% natural development in This autumn

Publicis Groupe reported a 6.3% natural development in This autumn 2024, resulting in a 5.8% improve for the total yr. The corporate achieved web annual revenues of €14 billion in 2024. Working revenue rose by greater than 25% year-over-year to €2.2 billion. The corporate skilled robust development throughout key areas, with the USA at 4.9%, Europe […]

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Publicis Groupe merges Leo Burnett and Publicis Worldwide to kind Leo

Publicis Groupe has merged Leo Burnett and Publicis Worldwide to kind a “new constellation” known as Leo which can boast over 15,000 workers in 90 nations.  Marco Venturelli and Agathe Bousquet will act as co-presidents, and Gareth Goodall would be the chief technique officer. Collectively they’re accountable for Leo’s world inventive group and tradition, which […]

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Snoop Dogg crowns Publicis as the highest company holding firm

“People, Brits, and French have been competing to see which holding firm is the ‘High Dogg. And this yr, Publicis has overtaken all of them,” rapper Snoop Dogg says within the French company holding firm’s new Needs movie. For context, there are six massive company holding corporations: Publicis Groupe (French), WPP (British), Omnicom (American), IPG […]

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Publicis India’s FlexForward turns OOH waste into helpful merchandise

Publicis OOH India, a part of Publicis Groupe India, has launched a inexperienced initiative, FlexForward, aimed toward revolutionising the lifecycle of vinyl flexes used within the Out-of-Dwelling (OOH) promoting business. This programme addresses the urgent environmental challenges of billboard waste, providing an answer that advantages each communities and the planet.  Flex is a printable plastic […]

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Publicis Groupe promotes Lalatendu Das to CEO, Publicis Media South Asia

Publicis Groupe South Asia introduced that it has elevated Lalatendu Das (LD), the present CEO of Performics India, to the newly created position of CEO of Publicis Media South Asia.  He’ll proceed to report back to Publicis Groupe South Asia CEO Anupriya Acharya, and can work carefully with Jai Lala, CEO of Zenith India; Rathi […]

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