To reach out to a wide base of subscribers, ALTBalaji had announced a strategic partnership with Reliance three years ago to make available its original content to the millions of customers of the online platforms of Reliance such as Jio Cinema and Jio TV, etc.
Taking the association ahead, ALTBalaji and My Jio have collaborated yet again for the magnum opus show ‘Paurashpur’ launched in December last year. Interestingly, all the Jio subscribers can log in to their account and engage in an interactive video session with the show’s lead actress Shilpa Shinde, who had essayed the role of Queen Meerawati.
The unique promotional campaign revolving around the epic period drama has given a chance to the Jio users to interact with their favourite television actor Shilpa Shinde and generate more buzz for the show. The move is a one of a kind digital innovation that brings together technology and interactive content.
The strategic move by ALTBalaji has been appreciated by the viewers and media fraternity too. In January this year, the epic fictional fantasy drama made it to the top 5 list of shows viewed by India’s internet users, as per Chrome OTT’s report (Jan 17th -Jan 23rd).
Ending 2020 on a big note, the audience, especially the ones always on the outlook for interesting shows from the two popular streaming platforms – ALTBalaji and ZEE5 were treated with Paurashpur’s high on visuals, brilliant narrative, opulent sets, colourful backdrops, impactful dialogues, and amazing performances. The show also features Milind Soman, Anu Kapoor, Shaheer Sheikh, Poulomi Das, Sahil Salathia, Anantvijay Joshi, Aditya Lal, Ashmita Bakshi, Kashish Rai, and Flora Saini,
Witness the epic story of an extraordinary kingdom with stories both bold & brutal, as the sexes battle it out amidst royal betrayals, double standards, gender politics & a decision that questions the social fabric of an entire kingdom.
‘Paurashpur’ is streaming on ALTBalaji & ZEE5 apps!