HiPi conceptualises #SalaamIndia campaign to empower and unify a billion Indians

HiPi, ZEE5’s indigenous short video platform for new age creators is proud to announce that millions of Indians will be able to celebrate the 72nd Republic Day by watching the 72nd Republic Day Parade live stream on HiPi.

Due to the principal situation of the novel coronavirus pandemic and protests in the capital, the 72nd Republic Day Parade will be much different this year. With stringent restrictions and following stern SOPs, there will be limited public audience with controlled structure.

The app will not only provision the live stream of the parade but will also contain detailed information about the 72nd Republic Day parade. From comprehensive information of the tableaux presented by different states to the order of the march. This initiative is for millions of Indians to experience the Parade at the disposal and within the comfort of their own homes, to live stream on HiPi.

ZEE5 India – spokesperson, expresses “We are ecstatic that HiPi, ZEE5’s short video platform will live stream the 72nd Republic Day parade 2021. Midst the ongoing situation of the novel coronavirus and social distancing, the initiative is to provide a one stop solution for Indians sitting at home to experience the parade with just a click away within the comfort of their own homes. HiPi will aim to provide the viewers with the best experience. The viewers will have to download the ZEE5 app and click on the HiPi tab to watch the live stream. Additionally, the viewers can take part in #SalaamIndia campaign, an initiative to empower and unify a billion Indians this Republic Day.”

Whilst we celebrate the love for our country, HiPi has additionally announced #SalaamIndia challenge as part of the Republic day campaign by empowering a billion Indians to unify and express on India’s most loved short video platform. An initiative to amalgamate the youth of the nation along with prominent celebs like Dheeraj Dhoopar, Ritika Bidiani, Niti Taylor, Aerreo, Charlie Chauhan, Pushkar Jog, Himanshi Khurana.

Speaking about his association with HiPi, Dheeraj Dhoopar shared, “I am extremely happy to be a part of HiPi ‘Salaam India’ campaign, an initiative to encourage young and dynamic users to curate post as a salute to new India. It’s a momentous occasion as its happening on a memorable day – the 72nd Republic Day of India. HiPi, India’s most popular short video platform will also give a chance to Indians to watch the 72nd Republic Day Parade of Rajpath live. I hope viewers enjoy the parade and support us in the campaign, I am looking forward to it”

As a platform HiPi aims to redefine content creation and curation. With its exciting features, it allows creative minds to express themselves in their local languages, and with its unmatched reach, enables brands and advertisers to reach out to their audiences in the most brand safe environment.

Download ZEE5 now to watch the live stream on HiPi