Ekta Kapoor talks about how AltBalaji is focused on tapping a wider audience across India

ekta kapoor

The Content Czarina Ekta Kapoor has made a name for herself in the OTT space with AltBalaji and its growing bigger every day. While most OTT platforms cater to a small percentage of the audience, Ekta believes in tapping into the larger audience and hence creates massy content.

In a recent interview with a leading newspaper, Ekta spoke about the same and shared,
“It is great that there are these international apps as they cater to a smaller percentage of India, but at the same time, they help us in widening the industry. I feel proud when I say that ours is the platform of the masses; we create masaledaar content for India and the Hindi-speaking diaspora.”

Ekta further added, “A lot of women from smaller towns as well subscribe to our platform and there’s a growing demand for new seasons of our popular shows.”

The producer is current on a spree, rolling out projects not just on OTT but also on television serials and movies like ‘Dolly Kitty Aur Woh Chamakte Sitare’.

She also released the much-awaited season three of ‘Dil Hi Toh Hai’ and the trailer of ‘Broken But Beautiful’.

Keep an eye out for more content by Ekta Kapoor on all formats of entertainment!