Megastar Amitabh Bachchan, while speaking of his endorsements at an event in Mumbai, said that he does not promote products related to drinking or smoking as these are activities he does not indulge in.

“If it’s a product I like or use, I go for it. But I don’t promote anything that has anything to do with promoting alcohol or smoking which I don’t consume,” Big B said.

The ‘102 Not Out’ actor has endorsed several products over the years from pens to chocolates as well as skin care products. Big B was speaking on the sidelines of an event, where he was honoured with the Master of Creativity Award, for his contribution in advertising and in the marketing world.

“I don’t know if I really deserve this award but it feels great to get recognized for all the work that I did in the field of advertising,” Big B said after receiving the award.

On the work front, Big B, 75, is currently working on Brahmastra with Alia Bhatt and Ranbir Kapoor. He has been delighting his followers with pictures of the trio along with director Ayan Mukerji on social media.